Musician/CEO Hermes Music Foundation
Question: From growing up and playing music in Argentina to becoming “Bingo Reyna” the rocker in
the US, then starting Hermes Music and the Hermes Music Foundation, you’ve had an incredible
life. As you think back, is there one thought or goal that keeps you going?
Answer: I’ve always believed that when you can be happy with the happiness of others, your own
happiness is multiplied. That’s one of life’s gifts, being able to enjoy when my guitar’s music
moved the audience and created emotions in their hearts. When musicians found in Hermes
Music, the company I started 40 years ago, the perfect instrument to make their dreams come
true, when we were able to give them the service and support they needed. When a part of my
company’s profits were always dedicated to giving back to the community, donating toys,
guitars, music school scholarships, countless medical services to those in need and giving
constant support to the indigenous communities of Mexico. Each of those things have made me
just as happy as they did to those receiving them.
As long as my heart is capable of feeling and expressing love, I will continue onward doing what
I do… because I love life… because I love music!